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QuareClare and Clare Pride relies on the collective support of diverse community groups and advocates. Whether you're a small local business, a major corporation, or a nonprofit, there are multiple opportunities for you to contribute, showcase your support, and become an integral part of this celebratory event. Your involvement not only helps us establish a significant annual gathering for our community but also enables your business to champion equity and inclusion efforts in County Clare.
In the past two decades, support for the LGBTQIA+ community has experienced remarkable growth, with laws implemented, rights strengthened, and opportunities created for all community members. As a result, businesses and marketers have witnessed a surge in interest for queer consumers as a lucrative target market. According to Forbes Magazine's 2019 study, the global purchasing power of the LGBTQIA+ community is estimated to exceed one trillion dollars, solidifying the community as the minority group with the highest buying power.
Naturally, supporting the local LGBTQIA+ community through marketing and advertising is not only the right thing to do but also a strategic decision for businesses. It's important to recognize that profitability and sponsorship go hand in hand, rather than being mutually exclusive. Brands already engaged with Clare Pride understand the following crucial facts, and we want you to be aware of them too:
The LGBTQIA+ community is renowned for its exceptional brand loyalty. In fact, a staggering 71% of community members express a strong inclination to purchase from businesses that actively demonstrate support and friendliness towards the community. Moreover, an impressive 78% of LGBTQIA+ individuals are willing to invest in premium-priced products or services when the brand demonstrates genuine support for the LGBTQIA+ cause. This presents an incredible advantage for your business to establish a strong connection and foster long-term customer relationships within this influential community.
This support not only helps attract LGBTQIA+ consumers to your brand or business, but it also sends a powerful message to your own LGBTQIA+ employees that they are cherished team members. Such inclusivity can significantly contribute to higher employee retention rates, fostering a sense of belonging and loyalty within your workforce.
Extensive research indicates that a significant 48% of consumers, regardless of their own identities, prefer to purchase from brands that actively demonstrate inclusivity. By sponsoring Clare Pride, you can showcase your support and align your business with these inclusive values, appealing to a wider range of customers who value diversity.
Starting At €50 In addition to the benefits outlined above, Solidarity Sponsors will receive:
Starting At €500 In addition to the benefits outlined above, Gold Sponsors will receive:
Starting At €1000 In addition to the benefits outlined above, solidarity sponsors will receive:
Starting At €5000 In addition to the benefits outlined above, Presenting Sponsors will recieve:
Feel free to reach out to us if you are interested in any type of sponsorship and we will be happy to discuss. We can be reached at [email protected] or via phone at 065 671 2772.
